Google’s eBookstore Launches

Google’s eBookstore Launches

Dec 07

Google, the Internet search leader opened its long-awaited electronic book store on Monday (Google Editions), competing against Amazon, Barnes & Noble and Apple and further accelerating the shift of book distribution from brick-and-mortar stores to the Web.

It’s the latest twist in a tumultuous new chapter for the book industry, one that will challenge traditional book retailers’ ability to adapt and avoid the fate of music and video retailers that have been beaten by digital competition in the past five years.

Unlike Amazon or Apple Inc., Google Inc.’s entry is giving independent retailers a way to keep up with the times.

Google is allowing merchants to sell its inventory of 3 million electronic books through their own sites and bring in more money as they scramble to adjust to the rising popularity of e-readers such as Amazon’s Kindle and computer tablets such as Apple’s iPad.

More than 4,000 publishers, including large trade book companies like Random House, Simon & Schuster and Macmillan, have made books available for sale through Google, many at prices that are identical to those of other e-bookstores.

Read more about Google eBookstore in The New York Times and in the CNBC web page.

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